Google is signaling that site quality now depends on aggressive pruning and merging of weak content, even as its own technical reliability falters with basic search filters. The priority for creators has shifted from publishing more to managing the decay of existing pages to maintain authority.

Google’s Documentation Refresh Offers Ideas For SEO Content Updates via @sejournal, @martinibuster

• Google recently updated its documentation on how they refresh and maintain their own help pages.
• The updates emphasize removing outdated information, merging redundant pages, and simplifying language.
• Marketers can use these changes as a blueprint for maintaining their own site's content quality.

Following Google's internal content refresh standards helps you identify which of your pages to prune or merge to improve overall site authority and user experience.